Speaker Abstracts
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An Electronic Approach to Volunteer Training: Update
on the NC SHIIP Online Basic Training Project
In 2006, North Carolina's Seniors' Health Insurance Information Program
(SHIIP) developed and implemented an online Basic Training course. This
project was funded through a Leadership Grant given by the Centers for Medicare
and Medicaid Services. At last year's conference a demonstration was offered to
highlight this program, but now the training approach is in total release. This
session will detail the method of developing the training program, outline the
method of recruitment and tracking trainees progress, share data about the
effectiveness of the training program, and demonstrate trends and summarize the
first year of implementation.
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Fulfilling the Promise: Finding and Enrolling People
in the Medicare Part D Extra Help
One year into the implementation of Medicare Part D, over 90 percent of
Medicare beneficiaries now have prescription drug coverage through Medicare or
through creditable coverage. However, of the remaining 4 million people who do
not have drug coverage, at least threequarters (3 million people) are
likely to be eligible for the Extra Help/LowIncome Subsidy (LIS). NCOA's
My Medicare Matters campaign has extended its targeted communitybased
education to include a demonstration program using innovative strategies
designed to find and reach seniors who may be eligible for the Extra
Help/LowIncome Subsidy (LIS) through Medicare's prescription drug
coverage. Nine communitybased organizations were chosen through a
competitive process to participate in the demonstration program designed to
help identify effective and efficient strategies for reaching and enrolling
those most in need. The organizations selected each received up to $100,000 in
grant funding.
This panel will present an overview of the "state of the field" in LIS
outreach and enrollment, and will discuss two different innovative practice
models being used by SHIPs to find people with Medicare of limited means and
help them apply for the LIS.
Presentation Downloads: Fulfilling the Promise: Finding and Enrolling People in
the Medicare Part D Extra Help
Scala
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Smith
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Trunk
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Establishing and Maximizing the Use of PAP's
North Dakota and South Dakota are proud that 96% of their beneficiary
population is covered with prescription drug plans. 81% of the beneficiaries in
North Dakota are covered by Medicare or their employer; the remaining 15% use
other creditable coverage.
Our SHIP office has two employees. As with other SHIP offices, there
were not enough employees to help our 104,000+ Medicare Beneficiaries enroll in
Prescription Drug Plans in a matter of a few months. We depended on our
partners, volunteers and the assistance of other programs such as Prescription
Connection. This program is sponsored by the ND Insurance Department and
employees two people.
Prescription Connection of North Dakota was conceived by the ND
legislature in 2003. They invested $150,000 and requested that the ND Insurance
Department set up a plan by which ND Citizens could connect with no cost or low
cost medications from pharmaceutical companies.
Not only did Prescription Connection help the citizens of North Dakota
enroll in free and discounted medication programs from the pharmaceutical
companies; but they have assisted in oneonone contacts with the
Medicare population informing them about the Medicare Prescription Drug Plans
and also by connecting that population with the Low Income Subsidy
Applications. Increasingly, Prescription Connection is helping those in the
Medicare Prescription Drug Gap or Donut Hole as pharmaceutical companies add
programs for people participating in Part D.
Prescription Connection has additional volunteers in addition to the
SHIC volunteers. These volunteers understand how the PAP's work. People in
North Dakota are benefiting from a relatively inexpensive program called
Prescription Connection which could be duplicated in any state. It is a program
that helps people of all ages. Employees advocate other resources that are
available so referrals are made to agencies such as Community Action, County
Social Services, Food banks, Lions Clubs, Centers for Independent Living, etc.
ND Residents can also dial 211 for other resources.
South Dakota has a similar program to Prescription Connection. In the
past, they did have income guidelines which ND has never implemented.
ND SHIC could briefly explain how Prescription Connection operates in
North Dakota and how it works handinhand with Medicare. North
Dakota would be willing to mentor new states in adopting this program.
Presentation Downloads: Developing a Statewide Prescription Assistance
Program
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Working with American Indians and Alaska Natives and
the IHS, Tribal and Urban Programs
Many AIAN who meet the eligibility requirements for Medicare, Medicaid
and SCHIP are not enrolled and significant outreach and counseling will be
necessary to help them enroll . The AIAN population is generally
underserved
The AIAN population is disproportionately represented in virtually every
health disparity category. AIAN often do not understand the relationship
between the Medicare, Medicaid and SCHIP programs and the Indian health care
delivery system (Indian Health Service, Tribal, and Urban ProgramsI/T/U
system).
The presentation will focus on existing outreach resources and how
information and counseling services are presently provided to AIAN
beneficiaries and how SHIPs can access these information resources and programs
and partner with I/T/U staff to reach AIAN beneficiaries.
Presentation Downloads: Working with American Indians and Alaska Natives and
the IHS, Tribal and Urban Programs
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State Initiatives to Promote Private Long Term Care
Financing
Expanded private financing for long term care (LTC) can favorably impact
Medicaid savings and provide greater choice and financial protection to
individuals. States can encourage private responsibility through tax
incentives, public education, LTC insurance for public employees, expanded LTC
Partnership initiatives including those in the 2005 Deficit Reduction Act
(DRA). This session examines the "state of the states" with respect to
activities to promote private financing, including results of the Department of
Health and Human Services' LTC Awareness Campaign piloted in several states and
expanded upon by the DRA.
States have much to gain from encouraging and enabling consumers to plan
for long term care (LTC) needs. The fiscal challenges states face today derive,
in part, from a lack of consumer and employer understanding and action.
Expanded private financing for LTC can favorably impact Medicaid savings and
provider greater choice and financial protection to individuals.
State initiatives to reduce reliance on Medicaid by promoting and
expanding private financing of LTC vary significantly. State tax incentives,
Partnership initiatives, a public education and awareness initiative, offering
LTC insurance for public employees and retirees, education and outreach to
private employers are just some options.
This session examines both the "state of the states" with respect to the
activities currently in place and emerging to promote private responsibility
for LTC and the impact that these activities appear to be having. Key
objectives are for participants to learn about the various initiatives states
can and have undertaken and to assess the impact that these initiatives have
had on fostering consumer awareness, enhancing the market penetration of
private financing, and ultimately resulting in savings to public
expenditures.
Presentation Downloads: State Initiatives to Promote Long-Term Care
Financing
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Reaching Out to Elderly Minority Populations
America's cultural landscape is changing. The United States is becoming
more ethnically diverse. Not only are the nation's established minorities
growing, but immigrants and refugees make up a significant part of the
country's populations. The 2004 census marked that over half of U.S. cities are
home to more minorities than Caucasiansas diverse populations continue to
grow, so will the number of diverse seniors.
Serving the health care needs of elderly minorities, immigrants, and
refugees can present special challenges. Effective outreach to ethnic and
cultural minorities often takes nontraditional approaches. This seminar
will provide an overview of the changing demographics of America's aging
population; shed light on how culture influences people's perspective of
health; and finally, address how increasing cultural competency can assist in
expanding program outreach and attaining strategic program goals. The seminar
will provide examples of successful cultural integration models employed by the
SMP programs and discuss how the successes of these models can be incorporated
into SHIP outreach.
Attendees will receive CDRom with a copy of the PowerPoint
presentation, along with a 64 page booklet "Reaching Out to Elderly Minorities,
Immigrants, and Refugees: A SMP Guide".
Presentation Downloads: Reaching Out to Elderly Minority Populations
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Get ConnectedHow the My Medicare Matters Online
Community Can Help You
The National Council on Aging has launched the My Medicare Matters
Online Community for professionals who educate and counsel Medicare
beneficiaries. Through this online community, professionals obtain up
todate information, access to all the resources needed to apply a
personcentered approach to benefits counseling, comprehensive training on
the knowledge and skills counselors need, andmost important the
opportunity to connect with colleagues around the country to share promising
practices, brainstorm ideas and get answers to pressing questions and concerns.
This session will explain how the My Medicare Matters online community can be
an essential element of the SHIP toolkit.
Presentation Downloads: Get ConnectedHow the My Medicare Matters Online
Community Can Help You
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Aging and Disability Resource Center Progress and
Preliminary Outcomes
The Administration on Aging (AoA) and the Centers for Medicare and
Medicaid Services (CMS) launched the Aging and Disability Resource Center
(ADRC) initiative in 2003. The ADRC initiative is part of a nationwide effort
to restructure services and supports for older adults and younger persons with
disabilities and it complements other long term care system change activities
designed to enhance access to community living.
Ms. Zeruld will present an overview of the program and the highlights of
the ADRC Interim Report of November 2006. This report detailed the progress and
outcomes of the ADRC grantees over the first three years of the initiative. The
presentation will feature discussion of state and local implementation
strategies, challenges, and lessons learned. It will highlight the activities
of ADRC grantees in developing partnerships with SHIPs and other state and
community partners, in raising public awareness through marketing and outreach,
and streamlining access to long term supports and services.
Fortythree states and territories have received threeyear
competitive grants since the program was launched. ADRC grantees must meet a
broad set of requirements including the provision of three main ADRC
functionsinformation and awareness, assistance and access. Major requirements
include creating visible and trusted places in the community, streamlining
access to long term supports, and establishing information technology systems
to support the functions of the ADRC.
The ADRC program is a collaborative effort mobilizing both public and
private sector resources. It provides states with creative opportunities to
effectively deliver long term support resources for providers and consumers in
a single coordinated serviced delivery system consistent with the goals of
longterm care rebalancing initiatives taking place at all levels. In
addition to their role as change agents in producing enduring systems change,
the initial experience of the initiative also shows that ADRCs provide the
community and state levels capable of playing a critical role in implementing
national programs, such as Medicare Part D.
The Interim Report found that the outcomes that ADRCs have achieved over
the past three years have had significant impact at the individual, program,
community and state levels. The benefits, successes and lessons learned through
ADRC experiences have energized and informed policymaking and program
development at all levels in the longterm care arena. ADRCs have shown
that it is possible to develop more efficient and effective access to
information and supports and to achieve economies of scale through decreasing
duplication of effort, maximizing existing resources and building new, more
effective partnerships.
Presentation Downloads: Aging and Disability Resource Center Progress and
Preliminary Outcomes
Blakeway
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Hosue
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CMS Administrator Address
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Train the Trainer Treasure Trove
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Working Effectively with Beneficiaries with a Mental
Illness
The Centers for Medicare & Medicaid Services (CMS) works with
community based partners to provide Medicare beneficiaries with information
about Medicare's benefits and services. This local connection is particularly
important when a new benefit is introduced and/or when CMS wants to reach a
vulnerable populations.
People with mental illness are particularly vulnerable. The seriousness
of their situation was recognized by the House Appropriations Committee which
encouraged CMS to do more to provide onetoone community based
counseling to low income beneficiaries (dual eligibles) with mental illness.
Previously, the Office of the Medicare Ombudsman (OMO) developed a
technical assistance program (TAP) to help State Health Insurance Assistance
Programs (SHIPs) work with this population. The TAP has three components: (a)
making people with mental illness aware of SHIPs, (b) mental illness
sensitivity and awareness training for SHIP counselors, and (c) expanding the
connection between SHIPs and mental health partners. The TAP was piloted in
North Carolina and Texas and this workshop builds on those positive results.
This workshop focuses only on mental illness sensitivity and awareness.
It will familiarize SHIP Directors with the information and strategies their
counselors need to work effectively with people with mental illness. It also
will provide a basis for any subsequent mental health awareness training SHIP
Directors may choose to conduct for their counselors.
Give the number of people with Medicare who suffer from mental illness,
particularly those under age 65, there is a strong likelihood that SHIP
counselors will work with someone with a mental illness. This workshop is
timely and prepares SHIPs for that eventuality.
Presentation Downloads: Working Effectively with Beneficiaries with a Mental
Illness
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One Small Step for SHIPs, One Giant Leap for
Volunteers: Investing in Your Volunteers
This workshop will explore how SHIPs can create more incentive
based volunteer programming within their existing budgets and programs.
Essentially, this sixty minute workshop will reconstruct the idea of offering
volunteers gifts or parties into more creative, but formalized, cutting edge
ways to attract and reshape volunteerism from the ground up through Mentorship,
Appreciation, Reimbursement, and Events (MARE). We will provide concrete
examples of how some State SHIP Directors and local Coordinators have created
their own incentivebased programming. More importantly, we will discuss
how building in rewards and incentives for SHIP volunteers is particularly
important because the counseling session may not produce an immediate
"feelgood" return. For example, when providing a meal or donating a coat
the volunteer's reward is instantaneous, but a volunteer SHIP counselor may
never know the fruits of their labor as beneficiaries may not return unless a
problem arises. Building in mechanisms of appreciation keeps volunteers coming
back for more.
One example of incentivebased programming is mentoring. This is a
technique used throughout the SHIP network in which experienced and
inexperienced volunteers are paired up with each other for training purposes.
We will elaborate on this technique sometimes referred to as a "buddy system"
by showcasing local SHIPs who have already instituted mentorship into their
programming. We will explore the methodology employed by these SHIPs used to
make a match between two volunteers who support each other. This workshop will
delve deeper into understanding how mentorbased programming from the very
beginning bonds volunteers to the program and to each other, allowing for
peertopeer recruitment, sharing of counseling techniques, better
volunteer morale, and loyalty to the mission of SHIPs.
Additionally, we will highlight simple, costeffective, and
innovative strategies such as the use of message boards or blogs to build
online communities. These are delivery mechanisms that are extremely
inexpensive to maintain and useful in creating a mentorship program when travel
is prohibitive.
Finally, we will review how incentivebased programming can be
built right into the current climate or structure and can motivate volunteers
to recruit their peers to preserve the longevity of the SHIP network. This
workshop will be constructed around group discussion and allow SHIP Directors
the chance to share their own experiences throughout. The main objective of
this workshop is to acknowledge how resourceful SHIP staff are, and the ways in
which they can formalize their programming through 4 major themes: Mentorship,
Appreciation, Reimbursement, and Events (MARE).
Presentation Downloads: Investing in Your Volunteers
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The Expanding Universe of Outreach for MSP and Extra
Help to Medicare members
While Medicare Savings Programs offer significant benefits to Medicare
beneficiaries most in need, participation in the programs remains low. Limited
participation has been attributed to lack of awareness and complex application
procedures.
In June of 2000 the Centers for Medicaid and Medicare Services (CMS)
empowered Medicare Advantage Health Plans to conduct outreach to their members
eligible for enrollment into Medicare Savings Programs. Social Service
Coordinators (SSC) provides fully outsourced outreach and ongoing retention
services for contracted Medicare Advantage plans in all 50 states and the
District of Columbia.
To date, SSC has aided over 140,000 Medicare Advantage members with
enrollment into a Medicare Savings Program, generating significant income for
disadvantaged people with Medicare through the subsidy of their Medicare Part B
premium.
In response to the addition of Part D services, SSC has incorporated a
LIS "Extra Help" application assistance into its MSP outreach process,
submitting more than 16,000 applications to the SSA since January 2006. And,
SSC's new Golden Touch TM program provides participating Medicare Advantage
Plans with a social service education and advocacy benefit for their members.
This presentation will outline with which Medicare Advantage Plans and
in which states SSC contracts, as well as, provide an overview of the SSC
process. Samples of materials will be shared to better prepare SHIP counselors
for any calls that may result from an SSC outreach mailing in their
state/county.
Presentation Downloads: Outreach for MSP and Extra Help for Medicare
Beneficiaries
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Effective Models of SHIP/SMP Collaboration
Medicare now covers over 43 million Americans and that number is going
to increase exponentially as baby boomer age into the Medicare program.
Additionally, with Medicare's complex structureParts A, B, C, and Dchallenges
are sure to confront organizations which strive to provide Medicare information
and assistance. Two major volunteerbased programs are funded in every
state to assist Medicare beneficiaries, their families and caregivers with
Medicare issues, problems and questions. The SMP program focus, however, is
that of preventing, identifying and reporting Medicare and other healthcare
fraud, error and abuse. While these complementary programs exist in all states,
further collaboration between the two programs can potentially enhance their
capacity to reach more people, raise quality and effectiveness of service, and
thus expand both SHIP and SMP program outcomes.
Looking to the future, the challenges abound but fortunately so does the
solution. In order to meet the growing demands of an aging population,
collaboration and partnership is the key. The many parallels between the SHIP
and SMP programs guarantee success when the two join together. Like the SHIP,
the SMP program is a volunteerbased program that helps Medicare
beneficiaries become better health care consumers; there is an SMP program in
all 50 states and the District of Columbia, Puerto Rico, Guam and the Virgin
Islands; and SMPs reach Medicare beneficiaries through oneonone
counseling, education presentations, telephone interaction and through media
outreach. Through a concerted effort to improving SHIP/SMP collaboration,
scarce program resources can be better utilized to:
- Expand program capacity to reach to larger number of
people with Medicare, their families and caregivers;
- Increase the knowledge base of beneficiaries by educating
them about their Medicare benefit as well as equipping them with information to
prevent them for being a victim of health care fraud;
- Share resources, best practices and strategies for reaching
diverse, nonEnglish speaking, and underserved population groups;
- Develop synergy from the expertise/experience that exists
within the SHIP and SMP programs;
- Create effective training and educational programs; and
- More effectively educate and empower people with Medicare
to be better healthcare consumers.
During this 60minutes session, successful models of existing
partnerships between SHIPs and SMPs will be presented by our panelists. We will
include on the panel both a SMP project grantee that also serves as the SHIP
grantee, a SMP grantee that is housed within the same overall organization as
the SHIP but operates separately, and a SMP project grantee outside the SHIP
network that has developed a successful SHIP collaboration. Panelists will
share strategies, procedures and lessons learned for making the SMP/SHIP
collaboration successful. The session will include PowerPoint and supplemental
handouts, a partnership toolkit, as well as audience involvement through
Q&A. Each participant will also be provided with the contact information of
their statewide SMP
Presentation Downloads: Effective Models of SHIP/SMP Collaboration
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LTC and Related DRA Issues
Presentation Downloads: LTC and Related DRA Issues
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Starfleet Academy Boldly Explores the Next Generation
of Volunteerism
The Region V and VII SHIP Directors have developed a panel discussion
that addresses the core aspects of SHIP Volunteer Management, including ways to
help volunteers to be successful and fulfilled in one of the most challenging
volunteer programs. Many SHIP programs face difficulties related to volunteer
management, such as the need for more intense volunteer training, enhanced
computer skills, increased volunteer time commitment, and improved recruitment
and retention of valuable volunteers. These challenges can often be alleviated
by sharing and expanding best practices across SHIP programs. This panel
discussion will provide a forum for the Region V and VII SHIP Directors to
share best practices with other SHIP programs. Tools and resources will be
available at a display. A selfassessment tool has been developed, and
will be distributed, to help SHIP programs evaluate their volunteer
recruitment, training, retention and attrition, recognition, and motivation
processes. A panel of five SHIP Directors will discuss each of these topics and
share best practices from Regions V and VII. Additional time will be reserved
for question and answers. We anticipate that new and seasoned SHIP Directors
will be able to assess their own programs, identify areas of improvement, and
take away several new best practices to incorporate into their programs.
Additionally, as a national program, this discussion will heighten the
awareness and recognition at all levels about the importance of volunteers in
the success of SHIP programs.
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Exploring your Technology Universe: Practical
Solutions for SHIPs
SHIPs are regularly asked to do more with fewer resources. This
workshop, "Exploring your Technology Universe: Practical Solutions for SHIPs",
examines possible ways that technology applications can help to bridge that
gap. Through a 60 minute workshop filled with technology demonstrations and
examples of what is currently being done within the SHIP network, this session
will provide attendees with practical ideas that can be realistically
implemented given the demands SHIP programs face. Specifically the workshop
will be broken into three areas of emphasis: 1) the development and use of
online communities; 2) the use of webinars; and 3) other examples of technology
initiatives SHIPs throughout the network have implemented to enhance their
abilities to serve their Medicare beneficiaries.
Through demonstrations in each of the three areas listed above, special
emphasis will be given to citing realworld examples that support SHIP
program development including volunteer program development, communication,
partnership promotion and longdistance training. The examples will also
demonstrate that technology has become increasingly more userfriendly. At
least two additional participants from the SHIP network will accompany the
presenters to provide insight to attendees regarding their experiences in using
the technology solutions discussed. Workshop facilitators will also encourage
audience participation in the technology demonstrations to help attendees get a
sense of what could and wouldn't work given the specific characteristics of
their program.
Keeping in mind the theme of 'doing more with less,' this workshop is
meant to provide participants with practical solutions and realworld
examples that can be easily adapted to meet SHIP program needs. This workshop
will explore potential ways for technology to afford SHIP programs creative
outlets for meeting their unique, individual needs all the while maintaining an
eye toward bestpractices and replicability.
Presentation Downloads: Exploring Your Technology Universe: Practical Solutions
for SHIPs
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Opportunities and Innovations for Partnerships:
Building an Effective Field Operation for Outreach & Assistance
How can different sectors work together to merge their strengths and
resources to develop an effective coalition that can enhance outreach and
assistance to beneficiaries?
During the initial open enrollment period for the prescription drug
benefit, CMS participated in a field strategy that involved a diverse
collection of national networks with varying capacities to provide information
and assistance to beneficiaries at the local level. These organizations
included SHIPs and national networks comprised of other government agencies,
nonprofit organizations and pharmaceutical companies.
The challenge was to develop a field strategy for the purpose of
providing outreach and assistance in as many local places as possible,
including locations which have been traditionally hardtoreach, that
avoided duplication of effort, maximized mutual collaboration, and maintained
objectivity.
This field strategy was very successful as evidenced by the high figures
of enrollment in the new Medicare Prescription Drug Program. This framework is
expected to be maintained for ongoing outreach and assistance efforts related
to prevention, quality and other important health benefits and information. CMS
believes the early experience in participating in this field strategy can be a
sustainable model for CMS, SHIPs and other national organizations to
collaborate in outreach and assistance efforts.
Presentation Downloads: Opportunities and Innovations for Partnerships
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Extra Help Outreach: Where Are We Now and Where Do We Get From Here?
Over the last two years, the Social Security Administration has worked with national, regional and local organizations, other government agencies and the private sector to ensure that every individual who is eligible for the Low Income Subsidy portion of Medicare Part D is receiving that benefit. What has been done? What are the outcomes? What lies ahead?
This session will provide on overview of the outreach activities that SSA and its partners have engaged in to this point. It will also cover the results of the activities, what we’ve learned and how we’re using what we’ve learned as we move forward.
We’ll also discuss partnerships with SHIP directors and how SSA and SHIP directors can work together to provide the best service possible to individuals.
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Why Volunteers Stay or Go: Easy Evaluation Leading to
Program Improvement
Knowledge is power! For SHIPs, volunteer knowledge is a powerful key to
providing excellent service to clients and volunteer retention is related to
the quality of information provided to clients. During this session, the
presenters will show participants how to find answers to questions, such as:
How long do your state's volunteers serve before resigning? Why do they resign?
Do the volunteers feel adequately trained and supported? Is it easy for them to
find program information when needed? Are results different for
underrepresented groups?
Through a virtual trip through parts of the SHIP Evaluation Toolkit,
participants will "experience" an easy way to conduct an evaluation. The
evaluation demonstration is based on the experience of the State of Florida and
includes responses and strategies for rural, urban, seasonal residents and
ethnically diverse volunteer populations. Presenters will show the participants
how they can answer the questions above and many others. Finally, through
presentation and group participation, the participants will experience making
evaluation results interpretations to use in tactical and strategic planning to
grow their program. Participants will be given a sample summary of evaluation
results to use during the group participation section.
A handout of information on the SHIP Evaluation Toolkit, a tool which
allows for replication of the Florida SHIP evaluation, will be sent for the
conference website.
Presentation Downloads: Why Volunteers Stay or Go: Easy Evaluation Leading to
Program Improvement
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Developing a Mystery Shopping Project for SHIPs
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Value Driven Healthcare
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Expanding Partnerships between Aging and Disability
Resource Centers and SHIP
In 2003, the Administration on Aging and the Centers for Medicare and
Medicaid Services launched the Aging and Disability Resource Center grant
initiative. ADRCs are designed to assist and empower older adults and people
with disabilities of all income levels to make informed choices and to
streamline access to long term supports and services. Currently, 43 states and
territories are participating in the initiative with over 100 ADRC pilot sites
in operation.
In order to fulfill their broad mandate of providing information and
referral, benefits counseling, options counseling, and onestop access to
all public long term care programs, ADRCs must partner with multiple
organizations and stakeholders in the planning, implementation, and evaluation
of their Resource Center program. Grantees were specifically encouraged to
develop partnerships with the State Health Insurance Assistance Programs
(SHIPs) in the original grant solicitation, and most of them have. Out of the
24 states that were awarded ADRC grants in 2003 and 2004, the ADRC and the SHIP
program reside in the same agency at the state level in 17 states. In the
remaining seven states, ADRCs and SHIPS partner at either the state or local
levels, coordinating activities in different ways. The majority of pilot sites
(64 percent) colocate with SHIP. ADRCs played a large role in the Part D
enrollment efforts, in part, because grantees proactively coordinated and
collaborated with their respective SHIPs to meet consumers' needs prior to the
launch of Part D.
Panelists from New Hampshire, Maryland, and North Carolina will describe
the relationship between the ADRC and SHIP programs in their states and at the
local levels. Their presentations will include discussion of how these two
entities coordinate, joint activities undertaken, they benefits they have
observed from coordination, and the challenges they have experienced. They will
offer recommendations for SHIP Directors about potential areas for partnership
and strategies for partnership between ADRCs and SHIPs going forward.
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Performance Based Contracting Is Here to Stay,
Successful Strategies Used for Implementation
Participants will learn first hand how successful performancebase
contracting models have been developed and executed. Strategies will be
discussed for the successful implementation of performancebased
contracting including the dealing with roadblocks and obstacles. Participants
will learn a step by step approach to developing performancebased
contracting and will be able to take these lessons learned back to their own
organizations for successful implementation
Presentation Downloads: Performance Based Contracting Is Here to Stay
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A Conversation with the Medicare Ombudsman's Office:
Defining Future SHIP Technical Assistance Needs
The Office of the Medicare Ombudsman (OMO) recognizes SHIP Directors as
a trusted source on the needs of people with Medicare, SHIP Counselors and
other staff, and the SHIP organization as a whole. This workshop provides
Directors (and others) an opportunity to learn more about the past efforts and
future goals of the OMO in relation to SHIP. Moreover, participants will be
asked to identify the specific needs of SHIPs and the consumers they serve.
This feedback will have an important impact on the development of future
technical assistance and other initiatives the OMO may focus on.
Presentation Downloads: A Conversation with the Medicare Ombudsman’s
Office – Defining Future SHIP Technical Assistance Needs –
Roundtable Discussion
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The Big Bang: Creating an Evaluation Program from the
Beginning
Medicare Modernization Act has resulted in an expanded role for SHIPs in
the communities they serve. The increased workload for staff and volunteers has
created a need for strategic program development by the SHIPs, including the
need to evaluate the quality of counseling and other services they provide. As
SHIP responsibilities expand, programs must learn to consider their existing
structure and services as well as potential strategies for the future in order
to operate efficiently, effectively, and costeffectively. This seminar
aims to present and discuss reasons to evaluate a program and various
strategies that SHIPs can use to assess accurately different features of their
programs.
It is generally agreed that program evaluation is important to the
successful operation of an organization; it has become increasingly significant
to SHIPs because of expectations set out in the Basic SHIP Grant for FY 2007.
Specifically, this year's SHIP Grant outlines four objectives from 2006 upon
which 2007 funds must build. These objectives are to:
- Provide locallybased individual counseling services
to a greater number of individual beneficiaries unable to access other channels
of information,
- Increase targeted outreach to diverse and
hardtoreach populations,
- Increase and enhance the counselor work force, and
- Increase local and State participation in CMS education
and communication activities.*
The 2007 Grant also indicates that quality assurance methods and
managing counselor program development are efforts that SHIP programs should
document and cultivate. SHIPs are expected to show evidence not only of working
towards these objectives, but also evidence that programs are building upon the
efforts from past years. Program evaluation is a means to measure this
growth.
Many SHIP programs are successful with specific aspects of evaluation,
from capturing total numbers of counseling sessions to developing certification
programs for volunteers. Other SHIP programs may struggle with any type of
evaluation. The purpose of this seminar is to encourage those SHIPs in the
early stages of evaluating their programs to develop solid foundations for the
evaluation process and also to develop different evaluation strategies for
those SHIPs looking to expand their assessment capabilities.
In this seminar we will focus on an introduction to evaluationtypes of
evaluation, what to evaluate, how to begin, and how to progress past the
initial steps. Understanding these concepts will help many SHIPs, including
those familiar with program evaluation, begin to incorporate more informative
techniques to their programs. Further, clarifying a SHIP's interest in,
expectations of, and funding for evaluation will help to establish the role
that evaluation will play in that organization. A clear role for evaluation
helps to inform staff exactly how evaluation should be used within the SHIP
whether it defines the objectives to be evaluated, the type of evaluation, or
the amount of data collected and how such assessment can help a SHIP meet the
growing demand for services as the Medicare program and SHIPs expand.
*Centers for Medicare and Medicaid Services. FY 2007 State Health
Insurance Assistance Program (SHIP) Grants. Announcement for
Noncompetitive Continuation; Funding Opportunity #HHS
2007CMSCONTSHIP.
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Medigap Modernization Efforts by the National
Association of Insurance Commissioners
The National Association of Insurance Commissioners (NAIC) has been
developing a proposal to modernize the current lineup of Medigap benefits and
packages. It is anticipated that the NAIC will approve the proposal (and
corresponding changes to the NAIC Model Regulation) by March 2007. The NAIC is
currently seeking Congressional and/or federal authority to implement the
changes, in conjunction with the Centers for Medicare and Medicaid Services
(CMS). Once federal authority is attained (most likely through federal
legislation), the NAIC Model Regulation and the NAIC proposed changes are
anticipated to become the new federal standard for Medigap plans.
The timeframe for federal approval (and subsequent implementation by the
states) is unclear. At earliest, these new plans would be available by
earlytomid 2008. Interest to SHIPs: Upon implementation, Medicare
beneficiaries will be faced with a new lineup of Medigap options (benefits will
change in almost all plans, some plans are being eliminated, and new plans are
likely to be offered). SHIPs will play an important role in helping
beneficiaries understand their new choices. Although these proposed changes to
Medigap will not face SHIPs immediately, this session would provide SHIPs with
a preview of upcoming changes to Medigap, as well as an understanding of the
legislative and regulatory process that is likely to occur over the next year
or so.
A small panel of individuals involved in the NAIC project would review
the history of the proposal, detail the specific changes being proposed, and
provide an outline of the legislative and regulatory process that is likely to
occur. The panel speakers would tentatively include 3 members of the NAIC
Medigap Subgroup including Jane Sung (NAIC Staff), Alan Heumann (Louisiana Dept
of Insurance), and a third speaker (tbd) from either industry or a consumer
group. The panel would allow sufficient time for questions from the
audience.
Presentation Downloads: Medigap Modernization Efforts by the NAIC
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Stardate 2007.6 and Beyond: A Galaxy of Interactive
Training Tools
How do you keep attendees fully engaged during training sessions?
How do you keep volunteers from feeling overwhelmed by changes in
Medicare?
We will not only answer these questions, we will involve participants in
the answers!
OSHIIP has effectively used various educational methods to fully engage
our volunteers. We will share our takes on popular TV game shows, family games
and other interactive activities. Participants will take part in playing these
activities and then be divided into smaller groups with the task of developing
a new innovative learning activity. These new activities will be shared with
all conference attendees to bring home to their respective states. FUN and
LEARNING are the name of the Game!
Presentation Downloads: Interactive Training Tools
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A Technical Assistance Model for State Programs with
Local Counselors
Over the past few years, the work of HIICAP Coordinators and Counselors
across the country has grown increasingly technical and demanded more hands on
casework assistance. The introduction of the Medicare Part D Drug Benefit, the
increasing number of Medicare Advantage choices available to beneficiaries and
the new rules surrounding enrollment periods add new complexities to HIICAP
counseling responsibilities. In response to these increasing demands, the New
York State Office for the Aging has has expanded our inhouse HIICAP
Staff, worked closely with our State office of Medicaid Management, contracted
with Empire Medicare Services and teamed up with the Medicare Rights Center in
an effort to provide comprehensive technical assistance support to HIICAP
Coordinators and their volunteer counselors throughout New York State.
In designing our technical assistance model, our primary goal was two
fold: to help HIICAP staff stay abreast of all recent changes and updates
to the Medicare program and to provide direct assistance in resolving
beneficiaryspecific problems as they arise in the field. To meet these
goals, New York State has created a technical assistance program that includes:
- Phone and email technical assistance support,
staffed by the Office for the Aging and the Medicare Rights Center,
MondayFriday, 9am5pm. HIICAP staff can reach an experienced
professional for reliable uptodate Medicare information,
indepth research assistance, and casespecific help.
- Online access to a variety of Medicare knowledge including
the Medicare Rights Center's "Medicare Interactive", the NYS Insurance
Department's Medigap website, the NYS Health Department's Medicaid Updates and
CMS's "tip sheets". Together, these tools provide comprehensive information on
Medicare health plan options, Medicare coverage of specific services,
beneficiary protections under Medicare, and detailed information on
lowincome programs to help make Medicare more affordable.
- "Breaking News" email updates to the HIICAP network
announcing new policy changes in Medicare as well as suggestions for consumer
friendly language to help explain these policy changes to the Medicare
population. Email updates are provided by CMS, our Partner Agencies and
HIICAP Staff.
- A bimonthly newsletter (Volunteer Update) that
examines more indepth Medicare counseling topics. Topics are chosen based
on issues that come up in the field and specific requests from the HIICAP
Coordinators.
- "Hot Topics" bulletins are prepared by Empire Medicare
Services for our network approximately 6 times per year which address recently
changed regulations and points of interest for our Counselors.
- Monthly conference calls for our network ensure that
everyone hears information on counseling issues together.
This model for technical assistance has been very effective. Providing
highly accessible resources available yearlong for Counselors to access
information and advice has maximized the number of beneficiaries that HIICAP
offices help and increased the scope of assistance they provide. Counselors
often receive immediate technical assistance and are able to help the client at
the point of interaction. This eliminates the need for additional research and
followup. Teaming up with expertise throughout the State gives the HIICAP
counselor's direct access to experienced caseworkers, legal counsel and policy
analysis, all of which protect beneficiary's rights and provide for a more
comprehensive counseling experience for the Medicare Beneficiary.
Additionally, this model provides emotional as well as professional
support to many of the HIICAP Staff in New York. In some of the more remote and
rural areas, where the HIICAP Coordinator is the only dedicated Medicare
counselor, this support has been priceless. Increased volume of need from the
beneficiary community over the past two years and the growing complexity of the
Medicare program have proved this model to be especially beneficial.
Presentation Downloads: A Technical Assistance Model for State Programs with
Local Counselors
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Making the Most Out of Partnering Opportunities
The 5 agencies on aging in the state of Connecticut were encouraged to
partner with other agencies to enhance our outreach capacity (particularly with
the Medicare D program) but many factors limited our partnerships: lack of
funding for events, competition and turf issues between agencies, lack of clear
objectives, and lack of clear role definitions. With Medicare D, we took the
opportunity to clarify our roles and responsibilities with the Social Security
Administration and developed a mutually beneficial outreach strategy.
Because both agencies had the same goals in mind, we developed a working
relationship. Sylviane Haldiman, SSA Regional Director, and her staff have been
very accepting and accommodating during our 2 plus years of partnering. From
the 3 offices that Sylviane supervise, she has granted permission to release
limited LIS information about mutual clients as we both understand that we are
working towards the betterment of our clients. The AASCC and SSA have conducted
joint outreach activities throughout the course of the two open enrollment
periods. For our joint ventures, the AASCC would educate consumers on the
Medicare D piece and SSA would incorporate the LIS piece into the presentation.
Because both agencies had targeted groups to reach, we would routinely contact
each other and extend the invitation to participate in that future activity. In
September 2006, I was honored at a breakfast and presented with a plaque from
the SSA "In Recognition of Outstanding Public Services" signed by Manuel J.
Vaz, Regional Commissioner, and Boston.
The partnership between the AASCC and SSA continues to develop and
become stronger. Other than the dual educational component that it provided, it
resulted in high visibility recognition by SSA and a plan to continue the
partnership for 2007 and beyond.
The AASCC has also partnered with the State of Connecticut's Department
of Social Services "Medicare RX Bus". Initially there was some reluctance as we
thought it could be seen as a political football. However, we avoided the
politics and formed a wonderful working relationship with the bus coordinator,
Fred Diggs. We utilized the bus as publicity to enhance attendance and
participation at our outreach events. We utilized the political aspects in a bi
partisan manner by joining the RX bus and local politicians within their
districts to conduct outreachthe politicians ensured that the press
covered the event and so CHOICES received a lot of good FREE public relations
and the probability of state funding for the CHOICES program statewide
improved.
Now that the push for Medicare D enrollment is over, we continue to
partner with the Medicare RX bus providing other services. We have become a
"onestop shop event": always included in bus events are SSA to answer
SSArelated inquiries, the local Department of Social Services who answers
those related inquiries, and the CHOICES staff. Because the bus is outfitted
with internet service, we are able to reach more of our clientele who do not
necessarily visit the traditional senior sites (i.e. senior centers). Even when
the bus is not available, if we schedule and event at a stationary location, we
always invite the abovementioned organizations. We were not quite sure
how it would be received by the clientele that we serve but we have received an
overwhelming approval rate.
Although the focus of our events is the senior population, all agencies
entertain inquiries from all age groups who inquire about other services (i.e.
a young mother may ask about her food stamp allotment or a disabled person may
ask about his/her social security benefits).
Overall, the partnering experience has been very beneficial and a great
experience. Not only does it provide a comprehensive network, it provides us
with additional detailed training about other agencies and their functions.
Presentation Downloads: Making the Most of Partnership Opportunities –
Best Practices on Partner Involvement Roundtable Discussion
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Emerging State Directions and Trends: Implications
for SHIPs
State aging and insurance departments play a critical role in the
federal, state and local implementation of the SHIP. This briefing will provide
an update on a broad range of current state activities including consumer
protection, disease prevention, consumer direction, family caregiver support
and diversity. State and local SHIPs will learn about emerging trends and
exciting new directions that can enhance partnership building, maximize SHIP
resources and promote seamless delivery of SHIP services to consumers.
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SHIP and CMSWorking Together to Build Bridges
and Expand the Network of Help for Beneficiaries with a Mental Illness
The Centers for Medicare & Medicaid Services (CMS) Strategic Action
Plan for 20062009 identifies five objectives, including "Collaborative
Partnerships" and "Confident, Informed Consumers." The Office of the Medicare
Ombudsman (OMO) supported realization of these goals through development of a
technical assistance program (TAP) for State Health Insurance Assistance
Programs (SHIPs). The support of two state SHIP Directors: Roger Adams (Texas)
and Carla Obiol (North Carolina) was essential in identifying the needs of
people with Medicare and SHIP Counselors as well as pilot testing the technical
assistance in their states. In selecting the initial focus of SHIP TAP, the OMO
looked to strategic partners in the SHIP, beneficiary advocate and mental
health fields who identified people with a mental illness as a vulnerable
population that would benefit from improved provision of information on
Medicare benefits. Pilot outcomes indicate that the program supports SHIPs in
their efforts to build bridges and expand the network of help for these
beneficiaries. The SHIP TAP materials include toolkits that support expansion
of professional networks between SHIP and local mental health partners and
increase SHIP awareness of and sensitivity to mental illness. Information on
conducting outreach about SHIP services to members of this vulnerable
population is also included in the materials.
This workshop will provide SHIP Directors with an understanding of the
materials available in the SHIP TAP guide and toolkit. Roger Adams and Carla
Obiol will share lessons learned and outcomes associated with utilizing SHIP
TAP. CMS will also identify available support for SHIP Directors interested in
implementing these initiatives in their States.
Presentation Downloads: SHIP and CMSWorking Together to Build Bridges
and Expand the Network of Help for Beneficiaries with a Mental Illness
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Our Expanding Universe of Health Promotion:
EvidenceBased Healthy Aging Programs
Chronic diseases account for 70% of all deaths in the United States, and
more than 75% of the nation's $1.4 trillion medical care costs. Such diseases
also account for onethird of the years of potential life lost before age
65. The good news is that there is substantial evidence that proactive
management of chronic conditions and engaging in "healthy behaviors" are
effective in preventing or delaying disease and disability, and improving
quality of life. Knowing these facts, in September 2006, US Department of
Health and Human Services Secretary Mike Leavitt announced the release of more
than $13 million to 16 states to support the delivery of evidencebased
programs through senior aging services provider organizations, such as senior
centers, nutrition programs, senior housing projects and faithbased
organizations. Managed by the US Administration on Aging, Empowering Older
People to Take More Control of Their Health Through EvidenceBased
Prevention Programs, will result in over 40 communities launching
evidencebased prevention programs, working with many partners and
reaching diverse populations.
This panel presentation will provide an opportunity for SHIP Directors
to learn about the new evidencebased prevention programs initiative and
its role in AoA's Choices for Independence program. Panelists will briefly
provide an overview of the initiative; describe the importance of
evidencebased programming & the value of this initiative to their
states; and show how the programs they are implementing work towards the
development of a nationwide "movement" to implement evidencebased
programs that help maintain and enhance the health of older people. Session
participants will be engaged in a panel discussion regarding health promotion
in their states and potential linkages between the AoA EvidenceBased
Prevention work and the efforts of SHIPs.
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Maximizing Medicare Counseling Capacity: Equipping
Volunteers to Work from Home
The Medicare Rights Center's innovative remote onetoone
counseling model has proven efficient and effective at engaging new volunteers
and expanding enrollment in entitlement programs. This program called LINCS
(Linking Individuals in Need to Care and Services) is an athome Health
Buddies model that utilizes large numbers of volunteers and relies on
webbased technologies to deliver accurate information.
Volunteers work from the comfort of their own home or office, receive
online training and counsel clients on the phone at times that are
convenient for both parties. The launch of this unique program was timed to
coincide with the 2003 Medicare overhaul bill that expanded the program to
cover prescription drugs through private insurance companies. The changes
demanded an unprecedented need for fast, reliable informationa need that
required an innovative solution.
The LINCS program's success in meeting this particular need is a good
model for meeting other types of counseling needs. It has been beneficial on
multiple levels, for both volunteers and clients because of the ongoing
supportive relationship created. LINCS uses a webbased system that trains
and matches virtual counselors to clients with health care questions, which
radically increases volunteer bases, client capacities, and the efficiency of
counseling sessions.
Pairing this innovative volunteer model with unconventional outreach
strategies to reach people with low incomes has resulted in successful rates of
enrollment for the state of New York. Integral to this success are unique
partnerships with the State Pharmaceutical Assistance Program (EPIC), AARP and
other concerned entities.
Although the program was piloted in New York state, it holds promise for
reaching people in need of counseling in remote rural areas
Equipping Volunteers to Work from Home
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Performance Assessment – A SHIP Management Tool
The 2007 State Health Insurance Assistance Program (SHIP) Grant Announcement introduced, for the first time, quantifiable, measurable performance benchmarks with which to measure SHIP performance and performance improvement. This session shows how data from the SHIP National Performance Reporting (NPR) system can be used as a management tool for SHIP Directors for program and fund development; volunteer recruitment, management and retention; and partnership development. In their 2007 grant applications, SHIPs developed action plans for performance improvement based on the new performance measures. These plans will be shared during the session.
Performance Assessment – A SHIP Management Tool
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